Content Strategy

Below is a short project description.

Project Scope

Lead designer on the UPS HR experience focused on driving efficiencies through intuitive self-service features.

Design Approach

Performed user interviews, content audit and heuristic evaluation, to uncover pain points and usability challenges. Findings were synthesized into design recommendations for usability testing with the User Research team.

Success Metrics

The heuristic evaluation identified key usability issues that further validated the information architecture of the new site taxonomy. Likewise, the content audit and user interviews supported the proposed tertiary navigation path and site design.

Project Gallery

Design process documents and visual references are below.

Invision Prototype

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I really enjoyed the opportunity to work with Brooke. She is an outstanding teammate that never hesitates to dive into challenging work. I could always count on her to produce great work, facilitate the right discussions and effectively collaborate with other teammates.